Stanford Center for
Biomedical Ethics

Evaluating The Effect Of Negative And Positive Valence Of Direct To Consumer Advertisements Of Self-Reffered Imagery

PI: Judy Illes
Postdoctoral Fellow: Eric Racine

DATES: 01/9/2004-30/08/2004

FUNDER: Henry J. Kaiser Family Foundation

Self-referral to health care products and services has risen steadily since the United Stated Federal Trade Commission (FTC) first authorized direct to consumer advertising (DTCA) of pharmaceuticals.  Since the late 1990s, self-referral to whole body computed tomography (CT) and magnetic resonance (MR) imaging has followed this trend. This study examines if existing regulations of the FTC and the Food and Drug Administration are challenged by DTCA of neurotechnology such as imaging and modulation and, if so, what are the gaps and policies needed to fill them.

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