Evaluating The Effect Of Negative And Positive Valence Of Direct To Consumer Advertisements Of Self-Reffered Imagery
Highlights
PI: Judy Illes
Postdoctoral Fellow: Eric Racine
DATES: 01/9/2004-30/08/2004
FUNDER: Henry J. Kaiser Family Foundation
Self-referral to health care products and services has risen steadily since the United Stated Federal Trade Commission (FTC) first authorized direct to consumer advertising (DTCA) of pharmaceuticals. Since the late 1990s, self-referral to whole body computed tomography (CT) and magnetic resonance (MR) imaging has followed this trend. This study examines if existing regulations of the FTC and the Food and Drug Administration are challenged by DTCA of neurotechnology such as imaging and modulation and, if so, what are the gaps and policies needed to fill them.
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